Exam Code | B2C-Solution-Architect |
Exam Name | Salesforce Certified B2C Solution Architect (SP24) |
Questions | 152 Questions Answers With Explanation |
Update Date | December 01,2024 |
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A Marketing team plans to support the launch of a new product line. In discussion with theSales and IT teams, the Marketing team proposed introducing a leads-managementprocess, along with a web-to-lead form for the landing page that supports the productlaunch.The leads captured using the form are added to the new nurturing journey in MarketingCloud and subsequently routed to the relevant sales team once they qualify at acertainthreshold.What are two implications that a Solution Architect should consider prior to implementingthis solution? Choose 2 answers
A. Need for additional handling of consent, preferences, and compliance for convertedleads in Marketing Cloud
B. Engagement history from the lead record will be natively available for contact record inMarketing Cloud
C. Leads are unique contact records in Marketing Cloud
D. Leads can have detrimental impact on quality of contact records in Sales Cloud
A company has Person Account set up on their Sales Cloud and they now want to mapsubscriber data in Marketing Cloud. What should a Solution Architect recommend?
A. Sync Subscriber object.
B. A Sync Person Account object.
C. Sync Individual object.
D. Sync Contact object.
A merchant using B2C Commerce and Service Cloud has a requirement for service agentsto order products on behalf of shoppers. In the envisioned scenario, a shopper contacts theservice center with an order request, the agent uses the Service Console to find theshopper's account, and initiate an order on behalf of the shopper using paymentinformation providedby the shopper. The merchant is considering the B2C Commerce -Service Cloud Connector for this implementation.Which three considerations should a Solution Architect keep in mind prior toimplementation? Choose 3 answers
A. Guests or anonymous storefrontshoppers are not supported in this scenario.
B. B2C Commerce needs to be registered as a remote site.
C. Service agents need a corresponding storefront login mapped to their Service Clouduser record.
D. The Service Cloud Connector only supports Person Accounts as a customer model.
E. The Service Cloud Connector only supports contacts as a customer model.
A company is implementing a multi-locale solution that includesB2C Commerce, ServiceCloud, and Marketing Cloud. Order confirmation emails are triggered from either B2CCommerce or Service Cloud and sent from Marketing Cloud.What are two possible reasons why the shipping method name and description can bemissing when these emails are triggered for languages other than US English, while othertranslated content appears correctly?Choose 2 answers
A. The name and description for the shipping method are not set up correctly in B2CCommerce or Service Cloud for the requested locale.
B. The subscriber in Marketing Cloud does not have a preferred locale set.
C. The locale is not set correctly in the body of the email template.
D. The ShippingMethods data extension is missing the label and description field for thecorresponding locale.
A company needs to have specific fields encrypted in the user interface on the contactrecord in Service Cloud as well as on some fields in data extensions that exist only in theMarketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitablesolution.Which two considerations are relevant for the merchant when determining an appropriatesolution?Choose 2 answers
A. With Shield, encrypted fields are not visible to the user, but there are no other featureimpacts.
B. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and FlowBuilder.
C. Field-Level Encryption is alsorequired on Marketing Cloud to encrypt the custom fields.
D. Shield encryption can be done on any standard or custom field on all field types, butcannot be set to encrypt those fields in Marketing Cloud.
A service organization has a long lifecycle for customers that start as a lead and movethrough opportunity to active and former customer states. The organization wants to useSales Cloud and Marketing Cloud as their core customer engagement platforms.Which two considerations should a Solution Architect keep in mind when setting up thismulti-cloud use case?Choose 2 answers
A. Set up the contact object with a specific record type 'Lead' that mimics the standard leadobject to prevent the duplicate contact from being created in Marketing Cloud.
B. Allow both the lead record to generate a contact in Marketing Cloud and the contactrecord to generate a contact in Marketing Cloud.
C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring MarketingCloud Connect to prevent converted contacts from generating a duplicate contact.
D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referencedwith the Subscriber ID in Marketing Cloud and avoid duplicate records.
A single-brand client is implementing a Salesforce multi-cloud solution that includes B2CCommerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 ServiceCloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and threeMarketing Cloud production business units. The client wants to understand theenvironment, development, andautomation deployment strategy for the implementation.Which two recommendations should a Solution Architect make in the discovery session?Choose 2 answers
A. Run load testing in B2C Commerce pre-launch against the production instanceconnected to a fullcopy sandbox in Service Cloud
B. Use Marketing Cloud business units as testing environments
C. Use a single Marketing Cloud instance to connect to multiple Service Cloudenvironments using Marketing Cloud Connect for each business unit
D. Use a Service Cloud partial copy sandbox to provide better performance than adeveloper pro sandbox as well as a normal sandbox
A company plans to build a new B2C Commerce storefront fora popular segment ofproducts that generate high-volume sales. Their team is evaluating whether B2CCommerce is the right platform to build this storefront, and they are specifically concernedabout how quotas and limits directly impact the efficiency andstability of solutions built onthe platform.Which two considerations should a Solution Architect keep in mind when considering B2CCommerce Governance and Quotas?Choose 2 answers
A. Object quotas status is updated with an up to 20-minute delay.Therefore, a SolutionArchitect must consider this delay when performing calculations related to traffic and limits.
B. For sandbox instances, quotas can be softened by exporting them from a productioninstance and importing them onto a sandbox instance.This approach lets SolutionArchitects match the development environment to the production environment.
C. Unless a site :s experiencing performance issues, the Solution Architect car assume thatquota violations have not occurred.
D. If an enforced quotais exceeded, an exception is thrown, which prevents the currentoperation from completing. The Solution Architect should design the solution so that theexception can be caught within a customization.
A company has 2,000 customers and currently services them using a call center andspreadsheets. Because of the lack of systems there is no ability to track how successfulagents are. In addition, their ordering system cannot be easily accessed by service agentscosting valuable time andhurting customer satisfaction.What are two reasons a connected B2C Solution can add value to the company?Choose 2 answers
A. Provides a better interface for agents using Service Cloud and B2C Commerce withHeroku
B. Allows agents to more easily accesscustomer data to better support customers whenthey call in
C. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the samecredentials
D. Increases spend ROI as fewer service agents will be needed, which can allow for moresales agents
Northern Trail Outfitters (NTO) wants to bring data from across all parts of their SalesforceCustomer Success Platform Into the Marketing Cloudaccount. A Solution Architectrecommends using Synchronized Data Sources In Contact Builder and Marketing CloudConnect to Integrate multiple business units In their account.Which API does the Solution Architect need to use with Marketing Cloud Connect for thisintegration?
A. Tooling API
B. REST API
C. SOAP API
D. Streaming API
Northern Trail Outfitters (NTO) hosts a customer care portalusing Service Cloud. The portaluses Marketing Cloud for customer interaction for a number of use cases, includingcustomer sign-up and updates on togged cases. NTO has decided that the connectorsprovided by Salesforce are not flexible enough for their needs, so they would like to explorea programmatic approach for doing so.Which two considerations should a Solution Architect point out to NTO as it moves forwardto integrate the Service Cloud portal with Marketing Cloud for customer interaction?Choose2 answers
A. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
B. The Marketing REST API calls are asynchronous, with timeout values of 120 for nontracking operations and 300 seconds for tracking and data retrieve operations.
C. TheMarketing REST API uses XML request and response bodies and resourceendpoints to support multi-channel use.
D. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
A company wants to send a coupon code to VIP customers who have abandoned theircart. The company also wants to track email open and forward count, as well as disable thecoupon code after a single use.Which set of platforms and native services should a Solution Architect recommend tosatisfy these requirements?
A. Service Cloud for customer segmentation; third-party service for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Service Cloud to trackemail opens and forwards.
B. Marketing Cloud for customer segmentation; B2C Commerce for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Marketing Cloud to track email opens and forwards.
C. B2C Commerce for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;Service Cloud to track email opens and forwards.
D. Marketing Cloud for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opensand forwards.
A company wants to send a coupon code to VIP customers who have abandoned theircart. The company also wants to track email open and forward count, as well as disable thecoupon code after a single use.Which set of platforms and native services should a Solution Architect recommend tosatisfy these requirements?
A. Service Cloud for customer segmentation; third-party service for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Service Cloud to trackemail opens and forwards.
B. Marketing Cloud for customer segmentation; B2C Commerce for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Marketing Cloud to track email opens and forwards.
C. B2C Commerce for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;Service Cloud to track email opens and forwards.
D. Marketing Cloud for customer segmentation; Service Cloud for creation of couponcodes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opensand forwards.
Northern Trail Outfitters (NTO) wants to integrate its product information management(PIM) system with B2C Commerce so shopping experiences can be relevant, personalized,and seamless across channels. They need the ability to search for product deltas in thePIM system and reflect those changes in B2C Commerce on a scheduled basis. TheSolution Architect recommends using MuleSoft Accelerator for B2C Commerce for thisintegration.Which two benefits should the Solution Architect highlight about API-led connectivity whileimplementing the MuleSoft accelerator for B2C Commerce?Choose 2 answers
A. It enables self-service and an increase in productivity through reusable microservices and APIs.
B. It lets the business quickly integrate different systems without involving IT.
C. It offers a template-driven approach for development.
D. It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
A company actively uses CI/CO processesfor their Service Cloud implementation and isadding Marketing Cloud and Marketing Cloud Connect to their architecture. Under thecurrent setup each developer has their own developer sandbox for development.Developers merge their changes into a sandbox for QA regularly, then once every weekchanges are moved to staging, and from staging to production instances.Which set up should a Solution Architect propose to support this development approachconsidering costs and data segregation?
A. Set up one Marketing Cloud instance with a business unit for production and onebusiness unit for testing that is connected to all Developer sandboxes
B. Set up one Marketing Cloud instance for testing and one for production, where thetesting instance is connected to the staging sandbox
C. Set up one Marketing Cloud instance for each sandbox in Service Cloud
D. Set up one Marketing Cloud instance for production and create a Marketing Cloudsandbox to connect to each of the Service Cloud sandboxes
A global pharmaceutical company wants to roll-out online shopping for customers inmultiple countries and needs a quick return on investment (ROI). The company isconsidering how to market products from prenatal vitamins to drug therapies that improveneonatal outcomes.Each country has its own regulations around marketing and online sales. Some countriemay not allow marketing to Individuals, but will allow marketing to healthcare providers andhave different regulations for various channels and touchpoints. In some countries, they areallowed to use curated social content tor product ratings and discussions. In addition,branding Is uniquely defined In each country so the company would like to combineecommerce with existing content management systems.What strategy should a Solution Architect recommend to solve these needs?
A. B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency andtranslation workbench.
B. Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku andMuleSoft.
C. Multi-org approach with Partner and CustomerCommunities, B2C Commerce, Heroku,and Mulesoft for SFKA-style development.
D. Multi-org approach with Service Cloud, LINK cartridges and translation workbench, andPartner and Customer Communities.
A company wants to Implement B2C Commerce and Service Cloud and connect thesystems with their existing Instance of Marketing Cloud.Which two tactics should a Solution Architect recommend to model a customer across allthree systems? Choose 2 answers
A. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact orPerson Account ID.
B. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primarykey across all systems including the new Subscriber ID in Marketing Cloud.
C. Using Service Cloud as a central point hold unique identifiers from all systems includingthe Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo andCustomer ID
D. Send the Marketing Cloud Subscriber Key to Service Cloud and B2CCommerce to beheld for reference.
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when itsends out emails.Which two steps should a Solution Architect take to meet these requirements? Choose 2 answers
A. Create a Journey activity to update the records in Sales Cloud.
B. Create a custom preference center that updates the records in Sales Cloud.
C. Use the out-of-the-box preference center in Marketing Cloud.
D. Implement the Marketing Cloud Connector to ensure the unsubscribe data is syncedfrom Sales Cloud.
A company is beginning a multi-cloud implementation involving B2C Commerce andService Cloud.The company wants to trace configuration and code changes as much aspossible and ensure basic standards for code quality.Which three options should a Solution Architect recommend to help the company with thisgoal?Choose 3 answers
A. GIT Repository
B. Static Code Analysis tools
C. CI/CD Pipelines
D. Smoke testing
E. Salesforce DX
A company had strongnew-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns withcustomers who made purchases in the last 24 months but are unsure of where to start.They have Service Cloud,Marketing Cloud, and B2C Commerce implemented and recentlybegan using Tableau CRM (formerly Einstein Analytics).Which two recommendations should a Solution Architect provide to the company toimprove the success of the automated campaign? Choose 2 answers
A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automatesegment generation for Journey Builder
B. Use SMS as a channel due to its significantly higher engagement rate as compared toemail
C. Generate personalized coupon codes inB2C Commerce and send them throughMarketing Cloud to be able to effectively track impact of campaigns
D. Consider using Einstein Discovery to generate a retargeting score representinglikelihood to purchase in the next three months