|Exam Name||Salesforce Certified Pardot Consultant (SU23)|
|Questions||264 Questions Answers With Explanation|
|Update Date||November 27,2023|
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Lenoxsoft currently has prospect data in another email-sending platform, and they want tomigrate it over to Pardot. The system has a list of mailable prospects and a list ofunmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. Themarketing team wants to make sure that they stay complaint with the permission-basedMarketing Policy while maintaining their database of unsubscribed/opted out prospectswhen they migrate this data over to Pardot. How should the data be imported?
A. Import all prospect data and create a suppression list.
B. Import only the list of mailable prospects in Pardot.
C. Import unavailable prospects in Pardot; perform permission pass.
D. Import unmailable prospects in Pardot; mark as global opt-out.
Is it possible to split Dynamic Lists into more than two Static Lists?
LenoxSoft is using three Pardot Business Units: United States, South America andCanada. The marketing team for each business unit wants to ensure only certain relevantopportunities sync to their business unit.What should be configured in order to meet this requirement?
A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketingto automatically nurture the prospect if they show interest in the new product. There is nonew gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?
A. Set up scoring categories > copy the web pages to Pardot landing pages > put landingpages into Pardot folders > create automation rule with criteria "prospect score in scoringcategory greaterthan 1" to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Pardot > set up customredirects for the web pages > add completion actions to the custom redirects to add to list >set the list as the recipient listof an engagement program
C. Set up scoring categories > create page actions associated with the scoring category >create adynamic list with criteria "prospect score in scoring category greater than 0" > set the list asthe recipient list of an engagementprogram
D. Set up scoring categories > create custom redirects associated with the scoringcategory > setcompletion actions to tag prospect > create an automation rule with criteria "prospect hastag new-product" to send an autoresponder email
What are available Data Formats in Pardot Form Fields
E. Email with valid mail server
F. Email not from ISPs and free email providers
Recommend a model to route qualified and unqualified leads across the business. Place inorder from mostqualified to least qualified lead. A.Low Grade | Low Score B.High Grade |Low Score C.High Grade | High Score D. Low Grade | High Score
What is true about Pardot tracking?[Choose two answers]
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notificationsetc) from certain IP addresses
C. Cookies will always expire after 10 years
D. Visitors and prospects that have "do not track" settings enabled on their browser will nothave their activities tracked while on your site.
LenoxSoft wants to notify the US East region and the US West region of the companiesvisiting the LenoxSoft website each day, whether or not a person has ever been identifiedby an email address.How shouldthis be set up?
A. Configure Users > Send daily visitor activity emails by state
B. Configure Users > Send daily prospect activity emails by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send starred prospectactivity alerts by owner
The LenoxSoft marketing manager wants to report to the CEO each month the number ofnew leads generated and what types of assets are generating those new leads. Identify thePardot reports andassociated KPIs that would provide these metrics. Choose 2 answers:
A. Form Report: Impressions
B. Lifecycle Report: New Prospects Created
C. Form Report: Conversions
D. Form Report: Submissions
LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce.They want to understand which campaigns their prospects are interacting with right beforean opportunity closes.Which Campaign Influence Attribution model should they reference to understand this?
A. First Touch Model
B. Even Attribution Model
C. Last Touch Model
D. Salesforce Model