| Exam Code | Marketing-Cloud-Email-Specialist |
| Exam Name | Salesforce Certified Marketing Cloud Email Specialist (SP24) |
| Questions | 161 Questions Answers With Explanation |
| Update Date | July 15,2024 |
| Price |
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A file is received daily from a data provider to the account FTP. This file needs to beimported into the Marketing Cloud as soon as it arrives.The arrival time of this file varies byseveral hours day to day. What tool should be used to accomplish this?
A. Automation Studio Scheduled Automation
B. Automation Studio File Drop Automation
C. Journey Builder Fire Event
D. Journey Builder Import Activity
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on theirmobile devices, while the remaining 50% of subscribers open their emails on their desktop.The Chief Marketing Officer of NTO would like the emails to render well on both desktopand mobile devices, but does not want to spend a significant amount of time developing foreach environment.What is the recommended design approach?
A. Responsive Design
B. Desktop-centnc Design
C. Static Design
D. Mobile-aware Design
An email marketer needs a point-and-click tool to create a segment based on everyonewho lives in a five-mile radius of a specific zip code and to see an accurate count ofsubscribers in real time.What solution meets thisspecification?
A. SQL Query Activity
B. Contact Builder
C. Audience Builder
D. Data Filters
An account has a Subscriber Key enabled, and will be providing a unique key for eachsubscriber from an external system. A marketer wants to create a data extension forsendingemail campaigns. What steps would the marketer take when creating the dataextension? (Choose 2)
A. Check the "Is Sendable" option
B. Set the column representing the Subscriber Key as a Primary Key
C. Set the Email address column as a Primary Key
D. Relatethe Email address to the Suscriber Key
What is a personalization string?
A. A snippet of text that inserts subscriber attributes into an email
B. An automated way of scraping a websitefor content to populate inside of an email
C. The snippet of text at the top of the email that is visible before an email has beenopened
D. A content area that will display based on a subscriber attribute
Which feature can a marketeruse to individualize content in an email? (Choose 3)
A. Specialized content
B. Audience Segmentation
C. Predictive content
D. Personalization string
E. Dynamic content
To make a data extension sendable what must it contain. (Select Two)
A. Email Address
B. Primary Key
C. Subscriber Key
D. Link ToolTip
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all thatapply)
A. they are like Suppression lists; list of subscribers that don't want to receive yourcommunications.
B. subscribers who have a status (active, bounced, held, unsubscribed)
C. May be subscribers who want to continue receiving messages.
D. You select an Exclusion List at the time of send
An email marketing team has been tasked with building a new email that pulls inpersonalized content based oncustomers' preferences. The team has decided to create dynamic rules to accomplish thissetup. What are the fourelements that are required for the creation of a dynamic content rule?
A. Attribute, Value, Operator,Content
B. Lists, Value, Operator, Images
C. Preferences, Value, Operator, Lists
D. Customers, Value, Operator, Content
Whatcan a marketer do to enhance a Welcome Series campaign? (Choose 2)
A. Require that the subscriber refer a friend
B. Personalize email content
C. Send three emails on the first day after sign-up
D. Share the email program's value proposition
A marketer needs to import a text file and does not have access to the account's EnhancedFTP site. What is the recommended way to import the data?
A. Data Extract Activity Interaction
B. Import Subscriber Wizard
C. Import Activity Interaction
D. Manual Data Filter Refresh
A marketing team needs to narrow down a customer population of several millionsubscribers based on eCommerce order details, and rapidly explore the data to findappropriate segments. How cansegmentation with this scenario be accomplished?
A. Data Extract Activity
B. Audience Builder
C. Drag and Drop Segmentation
D. Profile Attributes
Northern Trail Outfitters wants to send shipping email notifications to members, Shippingfulfillment data is included in a file that is moved at frequent intervals to a folder on theirEnhanced SFTP Account.Which solution could be used to achieve this?
A. File Drop Starting Source in Automation Studio
B. Import Activity in Automation Studio
C. File Drop Entry Source in journey Builder
D. Transactional Send in Journey Builder
A marketer sends an email to a sendable data extension that contains a Customer_ID fieldwith a numeric data type that relates to the Subscriber Key in All Subscribers as a SendRelationship. What is a true statement about the email send behavior for any subscriberwho currentlydoes NOT exist in All Subscribers? (Choose 2)
A. The Primary Key and demographic data will be added to All Subscribers
B. The subscriber will be added to All Subscribers with a status of Active
C. The email send will fail
D. The email address and Subscriber Key will be added to All Subscribers
A new data extension named "Orders" contains order data. One row is recorded for eachcustomer's order. Customers can place multiple orders.The data extension Orders relatesto other data extensions. The data extension Orders contains the following fields:OrderNumber: a unique alphanumeric order numbercustomerID: a numeric customer identification numberOrderDate: the system date and time for the orderInstructions: an optional alphanumeric string that contains customer delivery notes. Whichstatement accurately reflects the configuration of the Orders Data Extension?
A. The OrderNumber field will be a Number data type field
B. All fields inthe data extension are nullable
C. CustomerID will be used as the Primary Key
D. OrderNumber will be used as the Primary Key
A marketer is designing email for mobile devices.Which three design best practices would the marketer use? Choose 3 answers
A. Stack the content in a single column.
B. Keep copy simple and direct.
C. Useimage-based text for hero graphics.
D. Cut content to make the message fit above the fold.
E. Design with the most important content at the top.
Which file type delimiter is available in the Import Wizard? (Choose 3)
A. Pipe
B. Other
C. Comma
D. Fixed Length
E. Tab
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, andsend a series ofemails. The emails received may vary based on each subscriber’s engagement with previousemails in the automation.Which tool should a team with no SQL knowledge or support use?
A. Predictive Email
B. Scheduled Email Sends
C. Automation Studio
D. Journey Builder
A customer would like to automate a weekly email campaign using Automation Studio.Which send method would the customer use to configure the email?
A. Send Preview
B. User-Initiated
C. Test Send
D. Guided Send
A marketer needs to ensure that customers on a list want to be email subscribers.Additionally, the marketer wants of to minimize the number of invalid email addresses onthelist, and add a level of security when usingWeb Collect functionality. What is the optimalwayto accomplish this task?
A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
B. Configure to return an error message for any email address that does not conform to standard conventions.
C. Send a welcome email to subscribers within 24 hours that includes a link to the website,a link to the terms and conditions page, and a customer service number.
D. Create a double opt-in campaign that requires subscribers to confirm their email addressby clicking a link in an email they receive after subscribing via Web Collect.
